Advertise even more specifically with a custom-made promotional item

Thinking Different

“In good times, people want to advertise, in bad times, they have to.”

Bruce Barton

A custom-made promotional product has many advantages. On the one hand you stand out from the competition and can freely decide about your ideas and their implementation. On the other hand, the special production of promotional items promotes your advertising message and makes it possible for you to advertise specifically with your campaign or specialized on your claim. Thus, you create an advertising message, which is determined alone by you. It is particularly important to us to support you in every step.

When creating a custom-made promotional product, it is first of all important to know which message the tailor-made product should convey. What is the aim of the campaign and how can a promotional product help to improve the image of the company? Then you must have the idea for the custom promotional product. This ranges from the message and function of the promotional item through the design to the choice of colour and size. What qualitative demands do you have on your special promotional item production and what budget do you make available for it? The desired delivery time for the custom-made promotional products should also already be known. The third step is the realisation of your ideas. A prototype is developed, the serial production planned in detail, and the legal conditions are examined. If your promotional product special production has overcome these hurdles, the product can be produced, stored and delivered, in order to fulfill its purpose: to generate more attention for your enterprise. Thanks to our competent team, we help you with each of these steps up to the delivery of your custom-made promotional products.

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Individual promotional items with logo
Why not present your customers with a creative promotional product including a logo? The selection of promotional products that match your company or campaign is…

Right from the start openmindz specialized in creative and high-quality products and convinced the customers with goal-oriented know-how and free consulting. The individual custom-made products became the core competence of openmindz.

Individual products right from the start: With the help of close friends in China, the first own bath duck designs and the first plush animals were initially designed and produced as mascots for the customers. Further production sites soon followed and the portfolio of suitable suppliers in Germany and worldwide grew steadily. The positive feedback from customers helped openmindz to grow rapidly. The two successful business divisions for rubber ducks and stuffed animals were given the name „squeakworld“ and “softcuddlyworld” right from the start and are now making their own brand appearance. Meanwhile the squeakworld is one of the leading suppliers for rubber ducks and custom-made bath toy productions. The same is true for the plushtoyplanet, which over the years has established itself as a renowned manufacturer of high-quality plush mascots and individual cuddly toys of all kinds.

At the beginning of 2008, the family business moved into a new company building in Heidelberg. The fact that Heidelberg is a university location ensured that openmindz was able to grow strongly with the help of new, well-educated employees. Only four years later, openmindz had to move again because the office space had become too small due to a team that had grown further and the warehouse which quickly became too small. In 2012, the company moved within Heidelberg into the freshly renovated office in the city center located in the Bahnhofstraße. In the warehouse there is space for approximately 750 000 rubber ducks, which are available besides the many other new creations and the imports stocked for customers. Since 2019 openmindz maintains a further large warehouse, so that now even better the storage desires of the customers can be dealt with. As part of openmindz’s full- service offer, the products can be shipped just-in-time and according to the customer’s wishes.


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