Custom Production

Custom Production

Thinking Different

“It is not enough to know, it has to be applied, it is not enough to want, it has to be done.”

Johann Wolfgang von Goethe

Step 1

Why Product Management?

  • Growth
  • Customer loyalty
  • Target group and market expansion
  • Improve your company«s image
  • Stand out among your competitors
  • Brand relaunch
  • Product innovation and product development
  • Relaunch
  • Product range expansion
  • Product design in compliance with your CI/CD
Step 1
Step 2

Your Idea

  • Product ideas
  • Design and layout proposals
  • Quality standards
  • Selection of final product
Step 2
Step 3


  • Determination of legal product requirements
  • Selection of suppliers and partners
  • Product design
  • Prototype development
  • Prototype production
  • Product testing
  • Sample development
  • Production
  • Quality control
Step 3
Step 4


  • Packaging
  • Storage
  • Distribution
Step 4

Good to know

Custom Production in Detail

In order to achieve and secure constant growth it is crucial to constantly expand your product range. New and individual products will enable you to conquer new target groups and markets, as well as help you stand out among your competitors. One of the greatest pay-offs of continuous product range expansion, product innovation and improvement of existing products is customer loyalty. A crucial element for success is customized product development, tailored to your corporate and/or brand design. Other important factors are low production costs and the supervision/compliance of fixed quality standards.

The openmindz® GmbH is your specialist for individual product management, focussing on individual products of all kinds.

We manufacture our own brand products as well as licensed products , trade goods and advertising material for your company. We have a well chosen pool of production facilities in Germany, Europe, Asia and around the world for all our individual products. Our qualified and certified production partners enable us to offer a broad range of products. Well known and accredited testing laboratories ensure a third party control of the goods as well as the high quality standard of the individual products we manufacture for you.

openmindz® Product Management ranges from the first brainstorming ideas to the launching of the final product on the market:

Idea: we first examine and evaluate your product, the size and structure of your target market in conjunction with the projected product life cycle and marketing budget. We then develop a portfolio of new product ideas in conformity with your brand design. Once a new product idea has been chosen, we select the appropriate production site. Before developing a prototype, product development carries out a design check regarding the technical feasibility. During the developmental phase of your product, we verify all pertinent legal requirements. According to our customer’s needs we supervise the production process and we ensure the product´s compliance with defined quality standards by third party quality control. Upon completion of quality control, the goods will be shipped. As additional customer options, we offer storage possibilities as well as the distribution of your product „Just-In-Time“. Once your new product is successfully positioned in your target market, the 4 step cycle starts over for any future add-on products. openmindz® Product Management is highly competent for a variety of of tradable goods, especially, but certainly not limited to, toys and creative advertising products.

Thinking Different

Already know our brands?

Right from the start openmindz specialized in creative and high-quality products and convinced the customers with goal-oriented know-how and free consulting. The individual custom-made products became the core competence of openmindz.

Individual products right from the start: With the help of close friends in China, the first own bath duck designs and the first plush animals were initially designed and produced as mascots for the customers. Further production sites soon followed and the portfolio of suitable suppliers in Germany and worldwide grew steadily. The positive feedback from customers helped openmindz to grow rapidly. The two successful business divisions for rubber ducks and stuffed animals were given the name „squeakworld“ and “softcuddlyworld” right from the start and are now making their own brand appearance. Meanwhile the squeakworld is one of the leading suppliers for rubber ducks and custom-made bath toy productions. The same is true for the plushtoyplanet, which over the years has established itself as a renowned manufacturer of high-quality plush mascots and individual cuddly toys of all kinds.

At the beginning of 2008, the family business moved into a new company building in Heidelberg. The fact that Heidelberg is a university location ensured that openmindz was able to grow strongly with the help of new, well-educated employees. Only four years later, openmindz had to move again because the office space had become too small due to a team that had grown further and the warehouse which quickly became too small. In 2012, the company moved within Heidelberg into the freshly renovated office in the city center located in the Bahnhofstraße. In the warehouse there is space for approximately 750 000 rubber ducks, which are available besides the many other new creations and the imports stocked for customers. Since 2019 openmindz maintains a further large warehouse, so that now even better the storage desires of the customers can be dealt with. As part of openmindz’s full- service offer, the products can be shipped just-in-time and according to the customer’s wishes.


We are looking forward to your contact. Please use the form or call our openmindz team at