Right from the start openmindz specialized in creative and high-quality products and convinced the customers with goal-oriented know-how and free consulting. The individual custom-made products became the core competence of openmindz.

Individual products right from the start: With the help of close friends in China, the first own bath duck designs and the first plush animals were initially designed and produced as mascots for the customers. Further production sites soon followed and the portfolio of suitable suppliers in Germany and worldwide grew steadily. The positive feedback from customers helped openmindz to grow rapidly. The two successful business divisions for rubber ducks and stuffed animals were given the name „squeakworld“ and “softcuddlyworld” right from the start and are now making their own brand appearance. Meanwhile the squeakworld is one of the leading suppliers for rubber ducks and custom-made bath toy productions. The same is true for the plushtoyplanet, which over the years has established itself as a renowned manufacturer of high-quality plush mascots and individual cuddly toys of all kinds.

At the beginning of 2008, the family business moved into a new company building in Heidelberg. The fact that Heidelberg is a university location ensured that openmindz was able to grow strongly with the help of new, well-educated employees. Only four years later, openmindz had to move again because the office space had become too small due to a team that had grown further and the warehouse which quickly became too small. In 2012, the company moved within Heidelberg into the freshly renovated office in the city center located in the Bahnhofstraße. In the warehouse there is space for approximately 750 000 rubber ducks, which are available besides the many other new creations and the imports stocked for customers. Since 2019 openmindz maintains a further large warehouse, so that now even better the storage desires of the customers can be dealt with. As part of openmindz’s full- service offer, the products can be shipped just-in-time and according to the customer’s wishes.