Thinking Different

“Success consists of the fact that one has exactly the abilities, which are in demand for the moment.”

Henry Ford

The openmindz® GmbH is specialized in individualized advertising products as well as customized productions/imports. We do more than produce creative standard advertising material, ranging from promotional gifts to brand-name products. We are a Full-Service-Marketing-Agency which takes care of the design, production and import of marketable and advertising effective products. These individual productions are in line with European and customer-specific requirements. We consult our customers regarding choice of products, quality and extension of product range.

Our consultancy is open to all types of industries and we cater to many different markets – not just locally but also on an international level. Our qualified, certified and competent suppliers enable us to offer a broad production range. Well-trained staff and reliable business partners in the specific countries, help us to communicate and control very quickly. Therefore we can guarantee a stable and high quality.

We nurture ideas

You would like to concentrate on your core competencies? We will adapt our suggestions to your existing product line. This will increase your sales and you will attract new customers. Our ideas will push your business forward – and for your convenience: we will design, produce, certify and import these products for you. As your Full-Service-Partner we not only advise you from the beginning until you have the finished product in your hands – we go beyond! We can put your product ideas into practice. Our designers will take your ideas and create a layout. Then product development will audit the technical possibilities. Our products are all at a very competitive and attractive price.

Thinking Different

Already know our brands?

Right from the start openmindz specialized in creative and high-quality products and convinced the customers with goal-oriented know-how and free consulting. The individual custom-made products became the core competence of openmindz.

Individual products right from the start: With the help of close friends in China, the first own bath duck designs and the first plush animals were initially designed and produced as mascots for the customers. Further production sites soon followed and the portfolio of suitable suppliers in Germany and worldwide grew steadily. The positive feedback from customers helped openmindz to grow rapidly. The two successful business divisions for rubber ducks and stuffed animals were given the name „squeakworld“ and “softcuddlyworld” right from the start and are now making their own brand appearance. Meanwhile the squeakworld is one of the leading suppliers for rubber ducks and custom-made bath toy productions. The same is true for the plushtoyplanet, which over the years has established itself as a renowned manufacturer of high-quality plush mascots and individual cuddly toys of all kinds.

At the beginning of 2008, the family business moved into a new company building in Heidelberg. The fact that Heidelberg is a university location ensured that openmindz was able to grow strongly with the help of new, well-educated employees. Only four years later, openmindz had to move again because the office space had become too small due to a team that had grown further and the warehouse which quickly became too small. In 2012, the company moved within Heidelberg into the freshly renovated office in the city center located in the Bahnhofstraße. In the warehouse there is space for approximately 750 000 rubber ducks, which are available besides the many other new creations and the imports stocked for customers. Since 2019 openmindz maintains a further large warehouse, so that now even better the storage desires of the customers can be dealt with. As part of openmindz’s full- service offer, the products can be shipped just-in-time and according to the customer’s wishes.


We are looking forward to your contact. Please use the form or call our openmindz team at